Galaxy Zoo Messaging Experiment – Results
Some of you may remember a while back we posted a blog announcing that we would be testing a new messaging system on Galaxy Zoo. Some of you may even have seen these messages while classifying on the site! This test was also part of a study of how we could use messaging to increase engagement on the project. Working with researchers from Ben Gurion University and Microsoft Research we delivered messages to volunteers at key times during their participation on Galaxy Zoo and observed how these messages affected their engagement. This research was based on previous work we had done that demonstrated that sending similar messages in emails could increase the likelihood of volunteers returning and engaging more with the project.
The volunteers were split into three main cohorts; One group who were delivered the messages at random intervals, one group who were delivered the messages at what were predicted to be optimal times, and a final control group who received no messages. This study has led to two peer-reviewed publications and the results show that optimal timing of an intervention message can significantly increase the engagement of volunteers on Galaxy Zoo.
These early results are intriguing, and we’d like to do more tests to see if it’s something we can use more broadly across Zooniverse projects. The same machinery might also be used by Zooniverse teams to send messages to volunteers – either in a group or individually – as they participate in their projects. We’ll keep you informed on the blog.
To read about the study and its finding in more detail please see the following papers:
For a discussion regarding the ethics of this study, please read this Zooniverse Talk thread https://www.zooniverse.org/talk/14/675633.